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Brevo vs GetResponse: Which is right for your business?

Brevo and GetResponse both target SMBs who want email sequences without paying enterprise prices. The real difference comes down to SMS inclusion, list-size pricing, and how much automation complexity you actually need.

Brevo
Best for: Teams under 50 employees who send newsletters and transactional mail and want SMS bundled in without complexity.

Strengths

  • Free tier includes up to 300 emails/day with no list-size cap—useful for testing workflows before paying
  • Built-in SMS channel lets you add text messages to sequences without a separate tool
  • Strong transactional email reputation means your confirmations and receipts land in inboxes reliably

Weaknesses

  • Automation builder feels less polished than competitors; conditional logic requires manual setup per step
  • Free plan restricts advanced features like segmentation rules and CRM integrations to paid tiers
GetResponse
Best for: Operators building lead-capture funnels and nurture sequences who value landing pages and straightforward automation logic.

Strengths

  • Automation workflows use a visual builder that handles branching and delays without friction
  • Landing page builder is included even on lower tiers—saves you from buying a separate tool
  • List-size pricing is transparent and predictable; you pay for contacts, not mystery add-ons

Weaknesses

  • SMS is an add-on feature, not native—you'll pay extra or integrate a third-party service
  • Entry pricing ($15/mo) is higher than Brevo's free tier, raising the cost-of-entry for testing

Feature comparison

FeatureBrevoGetResponseWinner
Email automation builderStep-by-step interface; functional but requires more manual configuration per branchVisual drag-and-drop workflow with conditional paths and delays built inGetResponse
SMS messagingNative SMS in all paid plans; add text sequences alongside emailSMS available as add-on; no native integration in base plansBrevo
Landing pagesNot included; you'll need a separate tool or template libraryIncluded on all paid plans; template-driven page builder for lead captureGetResponse
Free or low-cost entry300 emails/day free tier; no list-size limit on free planStarts at $15/mo; no genuinely free optionBrevo
CRM integrationsLimited on free tier; Salesforce, Slack, Zapier on paid plansZapier and native integrations on all tiers; broader third-party hook-insGetResponse
Segmentation and taggingBasic tagging on free; advanced segments require upgradeDynamic segmentation available on all paid tiers; rule-based audience targetingGetResponse

Pricing snapshot

Brevo's free tier and SMS inclusion make it cheaper for small teams; GetResponse's landing-page bundle and transparent list-based pricing favor growth-stage operators willing to invest upfront.

Verdict
Overall: Depends on your situation

Choose Brevo if you send transactional email, need SMS, and want to test automation cheaply or free. Choose GetResponse if you're building lead funnels, expect to scale list size, and want a polished automation builder out of the box. Neither has a decisive advantage—it hinges on whether SMS and transactional mail matter to your operation, or whether landing pages and automation UX are your bottleneck.

Choose Brevo when

You're sending SMS alongside email, your list is under 10,000 contacts, and you want a free or $20-40/mo footprint.

Choose GetResponse when

You're building webinar or lead-magnet funnels, expect your contact list to grow past 10,000, and value a mature automation UI.

Ready to pick?

Compare tools side by side to find the right fit.

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  • Close
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FAQ

Can I use either tool's free tier for a real business?▼

Brevo's free tier—300 emails per day, unlimited contacts—works for newsletters and low-volume transactional mail. GetResponse has no free tier, so you'll pay $15/mo minimum. If you're testing or bootstrapping, Brevo's free plan is genuinely usable; GetResponse assumes you're ready to commit.

Which one plays nicely with my CRM or Zapier workflows?▼

Both integrate with Zapier, but GetResponse has more native CRM connectors (Salesforce, Pipedrive, HubSpot). If you're already in Salesforce or another major CRM, GetResponse's direct integrations save you Zapier automations and cost.

Do I need to buy landing pages separately?▼

With Brevo, yes—you'll need Canva, a dedicated landing-page tool, or a template library. GetResponse includes a landing-page builder even on low tiers, cutting your tool stack by one subscription.

Which has better email deliverability?▼

Both have solid reputations, but Brevo's strength is transactional email (confirmations, receipts, password resets), which historically land well. GetResponse is equally reliable for newsletters. If you're sending high-volume transactional mail, Brevo's infrastructure has a slight edge.

What's the upgrade path if my list grows to 50,000 contacts?▼

With Brevo, you move from a flat rate to contact-volume pricing, typically $80–$150/mo at that scale. GetResponse scales the same way but starts charging at smaller thresholds ($60–$200/mo depending on features). Both remain affordable for SMBs; plan to budget $100+/mo once you're serious.

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